Holly Willoughby revealed she has undergone an MRI scan to check for early signs of cancer in a health update on Monday.
The presenter, 44, said she was hoping for some ‘peace of mind’ as she discussed her experience on Instagram.
In the update, Holly perched on the end of the machine wearing a set of black pyjamas before undergoing the scan.
She explained in the caption: ‘Recently @ezrainc very kindly invited me for a multi-organ MRI scan, checking for early signs of cancer and 500+ other conditions.
‘As we all know, early detection saves lives, and it’s incredible this is now available in London.
‘Having that peace of mind for me and my family is so worth it. As a company their hope is the more who do this the more available it is for everyone.’
Holly Willoughby revealed she has undergone an MRI scan to check for early signs of cancer in a health update on Monday
Health tech pioneer Ezra has launched its screening service in the UK, marking a major expansion beyond the US.
And Holly is the latest in a string of celebrities who has undergone a full body check as she joins the likes of Kim Kardashian and Cindy Crawford.
Ezra’s AI-powered scans currently last an hour and cover 13 organs, with the added option of an extra lung CT scan and heart disease screening.
As cancer rates are rising – especially among young people – the company say they are the best defence against the disease.
With early detection, treatment can start earlier and prognosis improves dramatically.
The AI technology has already significantly reduced scan times to just one hour and provided a scoring system to help doctors prioritise findings.
A 13-organ full body scan currently costs £2,395 while the ‘plus’ option to cover the lungs and heart is an extra £300.
But as it continues to advance, the time could be reduced to just a quarter of an hour – and it could eventually cut the cost of a full-body checkup under £400.
The presenter, 44, said she was hoping for some ‘peace of mind’ as she discussed her experience on Instagram
Holly is the latest in a string of celebrities who has undergone a full body check as she joins the likes of Kim Kardashian (pictured) and Cindy Crawford
Most experts only recommend routine, full-body scans for certain high-risk groups, such as people who have a heightened genetic risk of cancer (Cindy Crawford pictured)
Most experts only recommend routine, full-body scans for certain high-risk groups, such as people who have a heightened genetic risk of cancer.
Prenuvo, is one of a growing number of health startups offering $2,500 MRIs they say can detect cancer and other chronic diseases years before symptoms even begin.
It featured in a sponsored post on Kim’s Instagram page, where she described it as ‘lifesaving‘.
Dr Daniel Durand, a radiologist and Prenuvo’s chief medical officer, told AP: ‘We’re trying to give people the opportunity to be more proactive about their health.’
‘The Prenuvo full-body scan has the ability to detect cancer and diseases such as aneurysms in its earliest stages, before symptoms arise,’ she wrote on Instagram. ‘It has really saved one of my friends [sic] lives and I just wanted to share.’
However, experts have cautioned that the technology isn’t worth it for the average patient in good health with no symptoms.
