Utah singer Keiyana Osmond is making a familiar hit her own on Season 30 of The Voice, and coach Kelly Clarkson believes her unique style is what makes her stand out. Osmond recently won her Battle Round with a soulful rendition of Maroon 5’s 2004 classic She Will Be Loved, offering a different take on a song often known for its big, sing-along chorus.
“One of my favorite things to do is cover songs and make them my own — Keiyana-fy them,” Osmond told The Salt Lake Tribune.
After the battle, Clarkson praised the singer, saying, “Your voice is the most interesting story.”
Osmond lives in Salt Lake City and is distantly related to Utah music stars Donny and Marie Osmond. Her great-grandfather was a cousin of Donny, although she has never met either of the famous performers.
Her musical journey began in Cache Valley, where she grew up making up songs about anything and everything at just 3 years old. At age 10, she asked her mother for a guitar for Christmas and started writing her own music.
During her teenage years, however, basketball was her main focus. Her path changed when her aunt found a singing competition and encouraged her to enter. Osmond went on to win the entire competition, and music became her main passion.
She first auditioned for The Voice about a decade ago but did not make it through. When she had another chance to try out, she hesitated because she felt her vocal style was different from what audiences often see on singing competitions.
“Historically, what I see on shows like this are powerhouse vocalists that just really can belt and do all these runs, and I don’t feel like that’s what I do,” Osmond said. “My strengths are different.”
Her coach, country musician Riley Green, recognized those strengths during her Blind Audition. He was the only coach to turn his chair when she performed Kiss Me by Sixpence None the Richer.

“Riley sees those strengths of mine, and that’s been a really cool experience throughout this process,” Osmond said. “He is also someone that likes to like change up songs and do it in a way that feels like you’re telling your own story.”
As she prepares for Cut Week, Osmond hopes to remain authentic to herself and her musical style. She is also motivated by her personal experiences. Osmond is lesbian and was formerly a member of The Church of Jesus Christ of Latter-day Saints, Utah’s predominant faith.
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She explained that growing up, she did not always see her own experiences reflected in the music she listened to or the communities she was part of. Now, she hopes her songs can help others feel seen and understood.
“I grew up not quite seeing myself mirrored in certain music that I was listening to and certain spaces that I was involved in, and so as I’ve been able to to find myself and be honest about myself,” Osmond said, “my goal and my hope is to create a space for other people in that same situation where they can listen to music and hear their experience and story mirrored back to them.”

Beyond the competition, Osmond is working on an extended play recording that she hopes to release next year. She is one of four Utah contestants on this season of The Voice, alongside Cade Mower from Bluffdale, Cal Cook from Salt Lake City, and Johnnie Kapua from Herriman.