Meghan Markle is getting candid about the twists and turns of launching her company, As ever — originally called American Riviera Orchard.

“I had secured ‘As ever’ as a name in 2022,” the Duchess of Sussex shared on the Tuesday, April 22 episode of her Confessions of a Female Founder with Meghan podcast. “And then as everything started to evolve last year and bringing in a partner the size that it was,” she said of partnering with Netflix on both her TV show, With Love, Meghan and her lifestyle brand.

“It was just so interesting because you remember, I said, ‘I like American Riviera as an umbrella,” she continued. “And then to be able to have verticals beneath it, and maybe have the ‘Orchard’ really small.’ “

Meghan first announced American Riviera Orchard in March 2024, but added that it “became this word salad,” adding, “I don’t love that so much.”

So the mother of two pivoted to a different approach, noting, “I said, ‘Okay, well, let’s go back to the thing that I’ve always loved. Let’s use the name that I had protected for a reason, that had been sort of under wraps.’ “

Choosing to rebrand her company, Meghan said she was able to work on As ever privately.

“We were able to focus in the quiet,” the duchess explained. “And put our heads down and build on something that no one was sniffing around to even see about. It was just really, really helpful to have that quiet period.”

 

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The former Suits star previously opened up to PEOPLE in an exclusive interview about her switching her company’s name, sharing, “There are tons of twists and turns — even with the name. I was figuring it out in real time.”

Meghan added, “I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that. It’s a learning curve.”

Though she began As ever in the kitchen, Meghan plans to expand the brand to home decor, telling Inc, “I hope that people see that reflected in whatever it is that I’m creating and putting out there. It’s just an extension of me.”

As ever plans to unveil new items seasonally, expanding beyond culinary products into hospitality and home offerings.

And her biggest fan remains her proud husband, Prince Harry, who told PEOPLE in an exclusive cover story last week, “I am so happy for my wife and fully support absolutely everything she’s done and continues to do. I’m incredibly proud.”