JEFF Brazier posted a picture of himself enjoying the great outdoors – but all anyone could talk about was the bulge in his shorts.

The 41-year-old TalkSport and Postcode Lottery star posed in a skintight outfit while riding his bike.

And while he was brandishing a medal standing in front of a medieval castle, many had their sights set a little lower.

He shared the pictures to promote a new snack, but one follower wrote: “Never mind the yogurt, my eyes are on something else 😂.”

Others made their feelings known in emoji form, with another posting: “🍆🍆🍆🤣🤣🤣.”

A third marvelled at the shorts, writing: “Gosh they are tight 😛👌🏻🔥🔥.”

In the promo, for Lindahls fat-free treats, he wrote: “Even a long walk daily can be great for us, whatever our capabilities. Diet is equally as important to focus on!”

But many were focused elsewhere, with another joker writing: “Clearly we need to enjoy yogurt this much lol😂.”

Jeff, who shot to fame on Shipwrecked, has hosted the early I’m A Celeb spin-off show, Channel 5’s The Farm and made numerous appearances as a reporter on This Morning.

He has two sons, Bobby and Freddy, from his relationship with Big Brother icon Jade Goody, who died in 2009.