The Spider-Man star says promoting films he believes in is easy—but admits some projects left him struggling to convince audiences they were worth watching.

Tom Holland has candidly admitted that not every film in his career deserves an audience, revealing that he has promoted projects he personally believed people “shouldn’t” watch.

Speaking on the Dish podcast with hosts Nick Grimshaw and Angela Hartnett, Holland reflected on the challenges of promoting movies. He said discussing films he genuinely loves is straightforward because he never has to exaggerate their quality.

“When you’re doing press for movies that you’re really proud of, it’s really easy,” Holland explained. “When they ask you why people should go and watch the movie, you’re not lying to anyone.”

However, the actor admitted that promoting less successful projects can be far more difficult. Recalling past experiences, he said there were moments when interviewers asked why audiences should see a particular film, while he privately thought, “You shouldn’t. Because it’s shit.”

Holland did not reveal which films he was referring to. His filmography includes the hugely successful Spider-Man franchise, as well as appearances in Marvel films such as Captain America: Civil War, Avengers: Infinity War, and Avengers: Endgame. Outside the Marvel Cinematic Universe, he has starred in films including The Devil All the Time, Cherry, and Chaos Walking.

The actor is currently appearing as Telemachus, the son of Odysseus, in The Odyssey. He is also preparing for the release of the fourth Spider-Man installment, Spider-Man: Brand New Day.

Unlike the unnamed projects he criticized, Holland said he is genuinely excited to promote his latest films. Reflecting on the publicity tours for The Odyssey and Spider-Man: Brand New Day, he described the experience as “a bit of a victory lap” and said he was “super proud” of both productions.

Source: https://www.theguardian.com/