It is the first time in 21 years Holly doesn’t have a show on ITV

HOLLY Willoughby has launched a huge sale of her wellness brand’s signature products after stepping away from a handful of ITV jobs.

The presenter, 44, is founder of wellbeing business Wylde Moon, established back in 2021, which encourages shoppers to “value reconnecting with yourself.”

Holly Willoughby has launched a huge sale of her Wylde Moon products after stepping back from a handful of ITV shows | Credit: Wyldemoon

It is the first time in 21 years the broadcaster does not have a programme on the channel | Credit: Getty

Instead, the 44-year-old is focussing on her wellbeing brand | Credit: Getty

Holly is at the forefront of the ranges, helping design the perfumes that recently sold out.

To celebrate an upcoming re-stock – and showcase some new wax melts – Holly posted a picture showing her beaming as she posed in a white lace top.

The presenter – who was left without an ITV show for the first time in 21 years in March – opted for matching trousers in the happy snap, which saw her throw white petals in the air.

The mum of three had styled her blonde hair into loose waves and kept her make-up minimal for the image many fans hailed as “beautiful” and “gorgeous.”

In her caption, the This Morning alum wrote: “Happy Sunday…. @WYLDEMOON have 20% Off Wax Melts.

“Thank you for loving it as much as I do. I know you’ve been asking about our perfume… it’s coming back hopefully by the end of the month.

“In the mean time, whilst we restock (borrowed from) The Wild and (borrowed from) A Love Story wax melts, we’ve given you 20% off (borrowed from) The Past and (borrowed from) The Hedgerows … maybe try a different scent if you haven’t yet.”

When Holly launched her brand four years ago, she wrote on social media of the meaning behind the business.

She said: “In creating Wylde Moon for you, I’ve filled a need in me.

“I’d lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power.”

Holly, who has also penned book Reflections, added: “I want Wylde Moon to be a place where I can share the things that I love, the lessons that I’ve learnt, the things I see and instantly want to share with others.

“I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands, their experiences.”

ALL CHANGE

Holly’s business push comes came after The Sun was first to report how Dancing On Ice – the ITV reality TV series she fronted with Stephen Mulhern, 47 – was being shelved after this year’s instalment.

We exclusively revealed how the skating series had been scrapped by the broadcaster for the second time.

After Holly quit quiz show You Bet! – another programme she fronted with comedian and magician Stephen – the DOI axe left her with no ITV show for the first time in more than two decades.

Holly had been a familiar face as the darling of ITV and ITV2, with shows including This Morning, Surprise Surprise, Celebrity Juice and The Xtra Factor.

She also fronted I’m A Celebrity in 2018 in regular host Ant McPartlin’s absence as well as Play To The Whistle.

Yet with Dancing On Ice the final show in her portfolio coming to an end, ITV viewers won’t have a dose of Holly on their screens.

This year, she fronted Netflix series Celebrity Bear Hunt with explorer Bear Grylls.

The Sun was then first to report subsequently how ITV were losing their grip on “golden girl” Holly.

Holly told how her perfume would be re stocked at the end of the month | Credit: wyldemoon.co.uk

Holly’s show Dancing On Ice was shelved this year | Credit: Getty

Holly quit This Morning in 2023 | Credit: ITV