The Ultimate Irony: How Meghan Markle Was Accused of “Hijacking” British Royal Culture for Her New Brand

Drop the tiaras and grab the flower sprinkles—the royal family drama is taking a bizarre culinary turn! While Meghan Markle and Prince Harry have spent years carving out an independent life in California far away from palace walls, the Duchess of Sussex is now facing a fresh wave of fierce backlash. This time, the heat is coming from royal commentators calling out her lifestyle brand, As Ever, for engaging in what critics describe as the ultimate hypocrisy.

During a fiery appearance alongside Kevin O’Sullivan, outspoken royal commentator Kinsey Schofield didn’t hold back, tearing into Meghan’s latest commercial ventures and Hollywood trajectory. According to Schofield, the root of the former working royal’s ongoing struggle in the entertainment and business sectors comes down to a fundamental disconnect with her audience.

Sharp-witted Hollywood producers and master directors usually know precisely what captures the public’s imagination, successfully translating mass interest into blockbuster entertainment. However, Schofield argues that Meghan has consistently failed to demonstrate that same instinct. Pointing to her recent career pivots, Schofield bluntly stated, “She doesn’t know what other people want,” adding that the Duchess simply hasn’t shown a clear grasp of what modern audiences expect from her projects.

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From Royal Rebel to Homemaking Guru: The As Ever Contradiction

The critique quickly zeroed in on Meghan’s lifestyle brand, As Ever, and the baffling stylistic direction she chose after making her high-profile exit from the British Monarchy back in 2020.

Schofield highlighted the supreme irony of walking away from the restrictive traditions of the Firm, only to pivot directly into products heavily steeped in traditional British domestic life. Pointing out the unexpected product line—which features charming items like flower sprinkles, artisanal fruit spreads, and classic accompaniments fit for afternoon tea—Schofield expressed complete bewilderment over the venture.

“I mean, no one when Harry and Meghan abandoned the British royal family thought, you know what we really want or need from Meghan Markle? Flower sprinkles,” Schofield remarked with biting sarcasm.

The commentator suggested that if the Duchess genuinely wanted to reinvent herself in California, she could have explored much more natural or unexpected business avenues—such as launching a wine line, which might have resonated more organically with her new Hollywood lifestyle and current consumer base.

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The Accusation: “Hijacking” Heritage for Profit

Of course, the most explosive part of Schofield’s critique went far beyond business strategy, diving straight into cultural appropriation and public image.

The commentator leveled her heaviest accusation against Meghan, arguing that the Duchess spent a considerable amount of time publicly criticizing, picking apart, and stepping away from the British Royal Family, only to turn around and commercialize the very cultural traditions associated with that exact heritage. By leaning heavily into products like fruit spreads marketed for scones and traditional British high tea vibes, Schofield claimed the brand is essentially feeding off the culture she once denounced.

Describing the business move in no uncertain terms, Schofield accused Meghan of effectively “hijacking” British royal culture for the financial benefit of As Ever.

“She viciously attacked the British royal family and then basically hijacked their culture for the As Ever brand,” Schofield claimed during the fierce televised takedown.

As the debate surrounding the Sussexes’ commercial empire continues to ignite headlines on both sides of the Atlantic, one thing is certain: whether it’s through streaming projects or floral-themed condiments, Meghan Markle’s every business move will continue to be watched, analyzed, and hotly contested by the world.

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Source: Compiled from various sources

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