EXCLUSIVE: Brooklyn and Nicola’s ‘hidden plot to silence Beckhams after cut-throat warning’
A PR to the stars has decoded the latest ‘messy’ move in the Beckhams feud, with comments from Brooklyn’s pal said to contain a dark ‘irony’ as the fractured family heads into Christmas
Brooklyn and Nicola Peltz-Beckham appear to be forming their own path away from the household name(Image: Getty Images for Vogue)
For three decades, the Beckham name has signalled a seemingly unbreakable family unit. From matching outfits to front-row support at every fashion show, David and Victoria have put on a show of unity with their four children.
But as the festive season approaches, the “polish” on the billion-pound brand is beginning to lose its shine. As Brooklyn Beckham, 26, and Nicola Peltz-Beckham, 30, carve out their own “next generation” empire, the narrative is shifting from a united family story to two rival lanes.
The latest drama has seen Brooklyn block his family on social media after mum Victoria liked a post about him roasting a chicken. The 26-year-old unfollowed his famous parents, David and Victoria, on Instagram yesterday, with his younger brother Cruz confirming the drastic move. It was claimed that they unfollowed Brooklyn and wife Nicola Peltz in response to being unfollowed. Addressing the rumours, Cruz wrote on Instagram: “NOT TRUE. My mum and dad would never unfollow their son. Let’s get the facts right. They woke up blocked… as did I.”
Cruz Beckham took to social media to defend his parents, revealing his older brother had blocked them(Image: DIGITAL/EROTEME.CO.UK)
The latest spat is said to have ignited after Brooklyn shared his poultry cooking tips. “So it has been beer-brining for the last 24 hours and I’m just finishing putting some rosemary butter around,” he said, presenting the meat to the camera. “And that is my simple way of making a chicken breast, some potatoes and vegetables in my Express,” he added in the video to promote the clothing brand.
After fans spotted that Victoria had liked the post, many urged Brooklyn to reconcile with his parents. “Victoria liked this post. Yay!!! Family is everything,” one wrote. Another said: “Go cook with your Dad. Looks yummy.” A third said: “Speak to your parents – only one life and it is very precious.” A fourth said: “U sound and look your dad. Make contact.”
According to The Sun, Brooklyn became annoyed at his mum’s public display of affection and blocked the whole family – including dad David, brothers Romeo and Cruz and little sister Harper. “It appears that Brooklyn has blocked them to show them that’s it, this is final. It is very clear that this is a sign of his complete estrangement from his family,” a source said.
The family have been plagued with alleged rifts over the years since Brooklyn’s wedding in 2022(Image: Dave Benett/Getty Images for Hugo Boss)
Soon after, Brooklyn’s camp hit back – with a ‘friend’ of the couple claiming they are sick of being ‘gaslit’. According to the Daily Mail, Victoria and David have been told not to contact their son, who apparently finds their social media posts ‘anxiety inducing’. “It would be really in the holiday spirit if the Beckhams could just back off and leave them alone for now,” the pal sniped.
“Nicola and Brooklyn haven’t been commenting. They just want peace. It would be best for everyone for them [the Beckhams] to stop contacting, commenting and briefing because it’s not accomplishing anything,” the source said.
The unnamed friend added: “The Instagram stuff is just a media play – it feels like more manipulation, more gaslighting. It just drives Brooklyn and Nicola further away. They get upset by the speculation. They are trying to take the high road which is not to react at all and to just live their lives.”
It’s thought Brooklyn has become distanced from his family(Image: Instagram/brooklynpeltzbeckham)
But what does this latest twist in the dramatic saga mean? Especially when it is so close to Christmas? PR expert Mayah Riaz warns that the latest move by the Beckham-Peltz duo – who are aiming to strike out and create their own brand – is intentionally designed to take control of the narrative and silence their relatives.
Pointing out the ‘irony’ of their friend’s comments given Brooklyn and Nicola’s aversion to ‘briefings’ from the other side, she tells The Mirror: “This absolutely reads like a briefing. The irony here is hard to ignore. When a source uses emotionally loaded language like ‘manipulation’ and ‘gaslighting’, that is not accidental or neutral.”
The PR to the stars claimed: “That is narrative shaping. It positions Brooklyn and Nicola not just as hurt, but as victims of something darker and more deliberate. That is a very specific PR choice. The hidden spin is victimhood with credibility. By framing themselves as being gaslit, they are attempting to flip the power dynamic. The message is not ‘we are silent’, it is ‘we are justified in our silence’. This type of briefing exists to explain why they are not engaging directly. It gives them moral high ground without them having to speak themselves.
Brooklyn wished his sister Harper a Happy Birthday earlier this year(Image: INSTAGRAM)
Further analysing the language used, Mayah added: “The choice of the word ‘gaslighting’ is s particularly telling. It is a very online, very therapy language term that resonates with younger audiences. It is designed to land with Gen Z and millennial readers who understand boundaries, toxicity and emotional control narratives. That suggests this is not just about family, it is about aligning their personal brand with a modern values set.
“The Beckhams are globally powerful, wealthy, media savvy and historically very controlled in how they brief. Casting Brooklyn and Nicola as the ones being psychologically worn down reframes the story away from family disagreement and towards emotional harm. In PR terms, it moves them from ‘difficult children’ to ‘people protecting their mental health’.
But what does it mean for David and Victoria? “When it comes to Brand Beckham, this is one of those moments where the polish cracks slightly but it’s not necessarily a bad thing,” Mayah explains. “The Beckhams have always traded on being aspirational but also relatable. A very public family wobble reminds people they are still human.”
Brooklyn is thought to be spending Christmas with his in-laws this December(Image: instagram/ @victoriabeckham)
The danger, she warns, is in the reaction. “From a brand perspective, it only becomes damaging if it turns into silence, mixed messaging or obvious sides being taken publicly. Right now it feels messy rather than malicious.”
With Nicola and Brooklyn set to carve out their own empire, the PR guru believes the couple’s apparent briefing is a sign of damage control – and thinking ahead to the future. Mayah said: “I don’t think this is about escalating the feud. It is about drawing a line in the sand and controlling future interpretation. If more stories emerge, this framing is already in place. Anything the Beckhams say or do next can be filtered through this lens of ‘pressure’ or ‘manipulation’. That is powerful positioning.”
This creates a new, and perhaps uncomfortable, reality for the senior Beckhams. One of the most talked-about aspects of the rift is the “Gen Z” nature of the disagreement – specifically the reported “blocking” of parents on social media.
There are said to have been a number of alleged disagreements behind closed doors
While it looks like a PR stunt to some, Mayah believes it is rooted in raw emotion. “I would say emotional first, strategic second,” she notes. “Blocking parents is rarely a calculated brand move. It is a very modern, very Gen Z way of creating boundaries.”
However, in the world of the ultra-famous, personal feelings quickly become public assets. “The timing may then become strategic once the story is already in motion, because when you are part of a famous family, even emotions have PR consequences.”
Christmas is often the time celebrity families portray the image of the “perfect” family – something that the Beckhams have been known for. It’s unclear what led to Brooklyn blocking his family on social media, but Cruz made his feelings clear in an Instagram story defending his parents.
“Why now, just before Christmas, is what makes this cut through,” Mayah says. “Christmas is the ultimate family brand moment. Stockings, olive branches, nostalgia. Any hint of fracture feels amplified.”
She describes the current situation as “combustible” because in her view, it fundamentally clashes with everything the Beckhams have spent thirty years representing. “It turns a private disagreement into a symbolic one.”
The feud is thought to have kicked off during the lead-up to Brooklyn’s wedding with Nicola Peltz
“If there is quiet reconciliation or a soft, united moment, Brand Beckham remains intact and arguably strengthened. If the silence hardens, then the narrative shifts from family tension to family division. That is when it becomes a longer-term issue.”
